By Anika Jackson, Senior Director/Director of Member Services
As every Brother looks for ways to keep his/her Chapter strong, conversation usually turns back to membership. There are two crucial things to think about when considering a Chapter’s membership: 1) how to recruit quality Brothers and 2) how to keep these Brothers interested and involved. Unlocking the secrets to these two areas puts a Chapter on the road to continued success.
Since we’ve talked so much about recruitment in recent months, I’d like to talk about the second point: how to keep Brothers interested and involved.
Let’s explore two tools to help with long-term Chapter sustainability:
- Ideal Chapter Size, and
Ideal Chapter Size – What is it?
You may have heard the term “Ideal Chapter Size (ICS)” in passing, but what is it and what does it really mean?
Each Chapter has an ICS that’s calculated based on a number of variables specific to each sheltering institution (such as number of undergraduate students, number of Greek organizations on campus, etc.) and each Chapter (such as past recruitment and attrition rates).
Your Chapter’s ICS is specific to your Chapter and your campus.
How the ICS Can Help Your Chapter
By attaining and maintaining your Chapter’s ICS, your Chapter will:
- Achieve long-term sustainability by ensuring a stable membership base.
- Stay competitive with other organizations on campus.
Your Chapter’s ICS
Each Chapter will receive notification of its ICS within the week. Please check with your Region Consultant or Chapter president to find out your Chapter’s ICS.
Retention – What is it?
When thinking about retention, one has to think about keeping existing Brothers as well as Initiates engaged, interested, involved and excited about Phi Sigma Pi. Think of each Initiate and Brother as a customer. Are his/her needs being met through membership in your Chapter? What will keep him/her connected to the Chapter? These are things each Chapter should examine.
Retention is Important
Retention ensures that your Chapter will remain a viable Chapter. Retention ensures that Brothers will stay engaged with your Chapter and hopefully remain connected as Alumni. This ensures that knowledge is shared (and not lost) over time and that the Chapter continues to improve.
Also, as each Chapter strives to become the Ideal Phi Sigma Pi Chapter, you’ll notice that retaining at least 85% of the Initiate class (from Pinning to Induction) is an element.
How to Make Retention Work
As I began thinking more about retention, I bumped into this article and came away with some ideas. While the article talks about customer retention, there are some direct correlations to Brother retention.
Listening to and implementing feedback from Brothers and Initiates is a free, easy way for the Chapter to make sure its offerings continue to match the needs of Brothers and Initiates.
Challenge yourself to apply some of the tactics found in the link above in your Chapter. Think of ways to keep Brothers excited about and involved in your Chapter. This will naturally lead to stronger retention in pursuit of your Chapter’s ICS.