Chapter Spotlight: Beta Zeta Chapter Recruitment
By Anika S. M. Jackson, Chi Chapter ’13, Senior Director/Director of Member Services
After seeing and hearing about Beta Zeta Chapter’s recruitment success this fall at the University of Georgia (the Chapter even got coverage in the school newspaper!), I (virtually) sat down with Brother Sloan Lipman (Beta Zeta Chapter ’14), the Chapter’s public relations chair who coordinated the Chapter’s fall 2013 recruitment campaign.
If you want to know what it takes to achieve recruitment success, take notes from Brother Lipman.
Q: What “old standby” recruitment tactics are used at Beta Zeta Chapter that are still effective?
A: One of our more successful tactics is street painting, where we paint a large area at a busy bus stop in the center of campus.
Q: What new, effective recruitment tactics did Beta Zeta Chapter implement this semester?
A: The only new measure we took this year that was effective was sending an e-mail to qualified candidates via the National Office. Of the 93 people to show up to our info nights, 56 listed that they heard about us from the e-mail. That’s 60%. Last fall, we had maybe 20 or 30 people show up to info nights. However, we only ended up pinning 10 Initiates. This was a HUGE increase.
Q: What do you believe is the key to Beta Zeta Chapter’s recruitment success?
A: The key to our recruitment success this semester was definitely the mass email.
Q: Who in the Chapter has been involved with recruitment and how has each of these Brothers played a role?
A: As many Brothers as possible are involved in the recruitment process. [Some of our Brothers met] together to assemble recruitment supplies. At this meeting, I brought stickers with our name, website, and info night times and locations and had Brothers place these stickers onto the posters from the National Office as well as onto coffee sleeves we got for free from an on-campus coffee shop. If Brothers were not able to make two events, I gave them opportunities to hang up posters on their own and send me pictures or to bring food/drinks/etc. to info nights.
Q: If you could give advice to a Chapter that struggles with recruitment, what would it be?
A: Explore all avenues for recruitment. If there is an idea out there, just try it and see what happens. Also, know that some things won’t work for every chapter.
Keep track of what works and what doesn’t. At your events, have a sign-in sheet through a Google Drive form and ask people how they found out about Phi Sigma Pi. Doing it through Google…allows you to easily obtain graphics and statistics based on the responses. You can keep a record of this information to pass on to future chairs.