There is no denying that we live in a Social Media world! Your Chapter’s voice and presence on campus and during recruitment are largely dependant on your social media. This is why it is so important to keep up with your accounts and post rich content. Trust us, we know it isn’t always easy! Running an organization’s social media isn’t quite like running your own. That’s why we’ve compiled five tips and tricks that your Public Relations Chair can use to manage your social media accounts.
Plan. Print blank calendars for the next couple of months and write in each day what you are going to post. Start with all of your scheduled events and then think of holidays and campus events. Fill in the empty days with fun posts like silly holidays, motivational quotes and shout outs to your Members. Maybe come up with weekly posts such as “Brother of the Week.” Reminder: you don’t have to post EVERY day and your schedules may change as new things pop up.
Schedule. Ever plan on posting a picture to Twitter and then totally forgot? Us too. If you already know what you’re going to post next week and you have the content, then go ahead and schedule it. You can set what day and time it will be posted so you don’t have to worry about it anymore! Facebook has a scheduler built in or you could use Hootsuite to schedule posts for both Facebook and Twitter. You could also schedule a time everyday to devote 5 – 10 minutes on your Chapter’s social media accounts.
Content is king. This is a big one. If you don’t have good content to post, managing a social media account can prove to be very difficult. Pictures and videos get a lot of engagement on social media. Use Canva to create great content with visual graphics and words. Also, don’t be afraid to share posts from the accounts of your university, Members, other Chapters or even the National Office (ahem!). Pro tip: create a hashtag for your event (example: #NameofEvent2015) and share the posts/pictures that use that hashtag!
Involve your Members. We know you can’t be everywhere to capture every moment. Set up a way for Members to easily share photos/videos from events with you. GoogleDocs is a great way to create a folder that everyone can contribute to. Also, ask Members to take over your social media for certain events. Maybe a Brother could live tweet while they’re at National Convention or the President could take over for an hour with a Q&A! This gives you a little break, but make sure that whoever takes it over knows how to use the platform and is aware of any social media policies.
Make it interactive. Ask questions! Run contests! Tag people, places and other organizations! Interacting and engaging is the fun part of social media so don’t ignore it. Cultivating an engaging community on social media is great for recruitment and keeping Alumni involved in your Chapter. Fun fact: You can now create polls on Twitter!
If your Public Relations Chair ever has any questions about social media or needs any advice, don’t hesitate to reach out to us at firstname.lastname@example.org. Also, make sure to follow us on all of Phi Sigma Pi’s official accounts!
Have any tips and tricks of your own when it comes to social media? Let us know in the comments below!
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