How to Write a Press Release

Exciting things are happening all the time at Phi Sigma Pi National Honor Fraternity and we want the world to know! That’s where the press release comes in. In short, a press release is an announcement of an event or development written for media publications with the purpose of informing the public. Press releases can be written to announce new hires at a business, fundraising events or even to announce Founders Day Celebrations and Spirit Weeks! Sound familiar?

 

Writing a press release is part of the checklist for your Chapter’s Founders Day Celebration and Spirit Week in the Centennial Planning Guide and we’re here to help you put a big check mark in that box! Here’s a quick guide on how to write a press release.
How to write a Press Release

  1. Headline: A headline for this purpose is meant to be plain and to the point. The reader should be able to get a good idea of what the press release is about in the header, then look to the body for the details. Make sure the headline is in bold and a few points larger than the text of the body.

 

  1. Gather Intel: A good way to start is to pull out those trusty 5 W’s- Who, What, When, Where and Why. Write a couple of sentences for each and begin to piece it together. The very first sentence or two should have all of the pertinent information in it: the name of the event, when the event is and where it is being held. Fluffy details should follow in the body. Fluffy details can include quotes, fast facts and anything else that would add to the press release. End the body by relaying the important information one more time in a closing paragraph. Important: always speak in third person when writing a press release. You should never say “we” or “I”. It should always be “The ____ Chapter of Phi Sigma Pi” or “they”.

 

  1. Add your contact info: This can be at the very top or the very bottom of the press release. Be sure to include your name, title/position, e-mail and cellphone number just incase the reader would need to contact your for more information or set up an interview.

 

  1. Decide where to send it: Think of who you’re trying to reach and who would benefit from receiving it. You can also look within the press release for this information… Did you mention any other organizations or locations? It can’t hurt to send it to them!

 

Don’t forget….

  • Press Releases are meant to be one page or less. Condense it as much as possible while still getting the important information across
  • PROOF READ! Make sure several other Members in your Chapter read the release before you send it out. Specifically, have them check dates & times.
  • Logos always add credibility at the header of the release.
  • Accentuate important information by bolding the event name, location and time/date in the body.
  • Stick to normal fonts and make sure it is easy to read.

Need an example? Check out the HOBY and Phi Sigma Pi partnership announcement press release!


Leadership in ActionFor more tips check out the tweets from the Tips & Tricks to Writing: The Power Of Writing in the Professional World Leadership in Action Tweet & Eat! RSVP for the next Tweet & Eat here (hour long Twitter Chat) and earn one Leadership in Action point!

 

One comment

  1. […] or they might have more. The easiest way to reach out to these media outlets is through sending a press release. A press release is a short, concise summary of a news story. In your press release you want to […]

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